Do you already know black friday marketing strategy?
The Black Friday evolution has evolved into a sales-driven exercise that is delivering a surge in sales in the marketplace. It’s no longer a one-day shopping frenzy or a night-time queuing for the best deals, these days most retailers start their promotions long before Black Friday. This creates enormous competition for smaller retailers who may not be able to offer discounts as great as other larger brands. It forces retailers to approach sales strategically and engage customers well in advance of the purchasing event. Check out how to create a Black Friday marketing strategy today!
How can smaller retailers profit from Black Friday and compete with big brands?
We know all major retailers benefit from it, and it has become a bit of a loss-making situation if they don’t. This leads to a further gulf between them and smaller retailers who may not be able to afford the same attractive discounts. Smaller retailers can use this period to discount some of their slow sellers, which will clear their shelves and warehouses. This increases the cash flow that retailers can use to buy more of their best-selling products or expand their offering with new trend lines. By providing sellers with a Black Friday marketing strategy and in-depth analysis of potential opportunities, our solution can help them plan ahead.